There’s something to be said about things moving quickly. It seems as though no matter what we are doing, we’re trying to do it in a speedy manner. The advancement of technology is growing exponentially faster as time goes on, driving to our destinations is typically a race with ourselves even when it doesn’t need to be, finishing projects we’ve started is a task to be done as timely as possible. After all, not one of us is guaranteed any time on this planet so we might as well get as much done as we can. But what are we losing by living with that mentality?
When my grandparents were kids, it wasn’t uncommon to pull up to a gas station, be greeted by an attendant, have your gas tank filled, windshield washed and tire pressure checked. That was the norm, and there wasn’t an extra charge for it. When you walked into a store, you were most likely greeted by name and asked how your day was. If they didn’t know you, there’s a good chance they’d introduce themselves and try to find out a little bit about you as well. When you bought a piece of furniture, it was pretty likely that it was built by hand and checked over several times before being sold. There’s a reason that today we still have furniture that has been passed down from generation to generation. If your Ikea coffee table lasts more than 5 years, I’ll be pretty impressed. Over the years, a shift has happened. Somewhere along the way, we got smart. We realized that we could accomplish things much more efficiently by getting rid of the extras. Technology began evolving more and more and we were even able to cut out the middle man and have a computer do a human’s job. Sounds pretty good right?
Today, when you buy a laptop, you know in the back of your head that you will only have it for one or two years. While you may just want the latest and greatest piece of technology that comes out the next year, the odds of you actually having a choice and it lasting much longer than that without having some type of problem that needs to be fixed, are slim to none.
We are living in a society with many more luxuries than any previous generation could have even imagined. Hell, you can order a pizza and TRACK where it is up until the moment your doorbell rings. Of course, the pizza’s probably going to be made of styrofoam and laden with as many chemicals as your pool. Actually I take that back, your pool probably has less chemicals.
What once took a great deal of education to accomplish, is now being taught on YouTube in under 5 minutes by a 35 year old dude that still lives in his parent’s basement. Don’t misunderstand me, that doesn’t mean you actually CAN learn how to become an expert at something via YouTube, but try telling that to the “recording engineer” that bought a laptop and Pro Tools and suddenly became the world’s top producer. It’s interesting because I didn’t realize that you could be a top producer and still be living in your parent’s basement at 35. I’m doing it wrong.
It seems that the progress we make with technology keeps taking us further away from real, raw talent. I feel bad for the next few generations. Something really important is going to break and not a damn soul is going to know how to fix it. I really hope it’s not YouTube. How would anyone know how to fix it without a YouTube video?
The state of the economy has brought on even more problems. With a lack of stimulus in the economy, businesses and industries have lowered their prices. In an attempt to make up for this loss in revenue, there is an urge to get things done more quickly and with less man power. Steps taken to ensure a quality product are being cut down to their bare minimum and in turn, we are allowing piss-poor performance to become acceptable. The slow economy is everyone’s cop out and to be quite honest? It’s pathetic.
When did “good enough” become the goal to strive for? Why do consumers accept the fact that what we are purchasing, whether it be an item or a service, can be “just okay.” I’m pretty sure I’ve never heard a little kid say that they want to become the most average baseball player in the world. If your kid says that, you should punch yourself in the face for being a terrible parent.
I’m gonna go ahead and call it like it is: laziness. People are becoming lazy as shit. We’ve come so far with technology that there is basically some type of gadget for everything we do. I mean, god forbid you don’t have a Kindle. If you’re an unlucky soul like myself that has to physically turn the page, make sure you stretch and warm-up first so you don’t pull a muscle.
As it relates to music and recording, I could probably rant all day about it. I’ve barely even gotten my toes wet in this industry and I’ve definitely seen a side of the business that I didn’t expect. I finished school a mere 8 months ago, but thanks to good teachers and some great mentors, I’ve been lucky enough to learn how important the quality of your work is. I may not be as talented and know as many tricks as some of the top engineers (yet
), but I can tell you this: I don’t produce poor quality ANYTHING and I never stop trying to learn. You will never hear a track with unintentional pops and distortion by me and if you do, you can bet I’ll be back in the studio to re-record it. Notice I didn’t say “fix it.” That’s another lazy tactic that people think is just as good. Newsflash: It’s not.
These teachings of quality were solidified almost immediately when I moved to LA. I’ve listened to recordings done by engineers that have been in the biz for 10-20+ years. A lot of times I’m blown away by it in a great way. But to be honest, I’m surprised at how often I’m completely disappointed and appalled. Let’s just say my initial reaction to some of the recordings I’ve heard have been “Really? You’ve been doing this for 15 years and it still sounds like you were lighting fireworks while you recorded it?”
The scary thing about this scenario is that nobody seems to care. Everyone seems to have an excuse for why they are putting out less-than-optimal quality work and when confronted, just seem to pawn it off on something or someone else. I may not be able to change that mentality, but I can at least bring awareness to it. If it helps, bring yourself back to the days when your dreams were completely reachable. At the age of 5, you were 100% positive that you would become the best at whatever you wanted to do. Whether that was a firefighter, a bus driver, or a musician, you KNEW you would be the best at it. As we age, we tend to lose that fantasy mentality. I’ll be honest, I still live in my fantasy life. Maybe that’s weird or unrealistic, but it keeps me pushing forward to become the best at what I do. It keeps me learning, trying, experimenting, and exposing myself to anything and everything that can make me better. Most importantly, it reminds me how important the quality of my work is.
Whether you’re a cashier at Target or an executive at a Fortune 500 company, make your worth prevalent. We may not notice how lack-luster the quality of our products or services are, but I can guarantee that exceptional quality NEVER goes unnoticed.
















